So you've set up your business and now you're ready to start making sales. The real work begins now. Marketing your CBD brand will be a huge challenge in itself. You'll have to get really creative but there are ways to get your products in front of eyeballs without a huge financial commitment.
Let's discuss what NOT to do first.
You Can't Use These Popular Marketing Strategies
FB/IG ADS
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Facebook is NOT cannabis friendly
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If you try to create ads, they will "red flag" your business
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You run the risk of your Ad account being shut down
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You CAN create posts, stories, videos
AMAZON
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Also NOT Cannabis friendly
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Your ARE allowed to sell CBD but your labels CANNOT say "CBD" anywhere
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Your labels and descriptions should read "Hemp Extract"
Top Ways To Market Your CBD Brand
Word Of Mouth
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An endorsement from a single person can bring lots of attention/ sales
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People believe follow what they see. If one person they trust gives the "OK", then other people are willing to try
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If your product works, then word can spread
- Start an informational blog or vlog
- YouTube, Facebook Live, IG stories are great ways to market your business
- Have links to your brand and website in your content
- Choose expos that fit your target market
- Allows for face to face interaction
- Leverage other people's large following to boost your brand for a cheap price
- Focus on "micro Influencers"
- The easiest way to may a quick $1000+ in one day
- Send out email blast to your audience about sales and information
- The most cost effective email solution we've found (and use) is called MailerLite. You can create landing pages, email campaigns, list segmentation, automation, etc. starting at $0.
