Module 8: Marketing Your CBD Business

So you've set up your business and now you're ready to start making sales. The real work begins now. Marketing your CBD brand will be a huge challenge in itself. You'll have to get really creative but there are ways to get your products in front of eyeballs without a huge financial commitment.

Let's discuss what NOT to do first.

You Can't Use These Popular Marketing Strategies

FB/IG ADS

• Facebook is NOT cannabis friendly

• If you try to create ads, they will "red flag" your business

• You run the risk of your Ad account being shut down

• You CAN create posts, stories, videos

AMAZON

• Also NOT Cannabis friendly

• Your ARE allowed to sell CBD but your labels CANNOT say "CBD" anywhere

• Your labels and descriptions should read "Hemp Extract"

Top Ways To Market Your CBD Brand

Word Of Mouth

• An endorsement from a single person can bring lots of attention/ sales

• People believe follow what they see. If one person they trust gives the "OK", then other people are willing to try

• If your product works, then word can spread

• Start an informational blog or vlog
• YouTube, Facebook Live, IG stories are great ways to market your business
• Have links to your brand and website in your content

• Choose expos that fit your target market
• Allows for face to face interaction

• Leverage other people's large following to boost your brand for a cheap price
• Focus on "micro Influencers"

• The easiest way to may a quick $1000+ in one day
• Send out email blast to your audience about sales and information